The Role of a Public Relations Firm

Public Relations Firms should execute ongoing activities to ensure the client has a strong public image. Public relations campaigns are most often conducted through the internet, newspapers, television and magazines. Advertising firms promote a product or service, and help to attract the attention of potential and current customers. Publicity firms help the client gain the attention of the media.

MASS Communications Inc. offers the following services:

• Publicity and media relations that promote your company’s messages and products.
• Media relations that builds productive relationships with key influencers.
• Accept all incoming media inquiries, initiate outgoing media contacts.
• Trade shows: onsite support, media appointments and follow up.
• Communications planning and strategy that promotes essential messages into the right channels at the right time.
• Message and brand development that will effectively communicate your company and product values and benefits in compelling terms.
• Product launches.
• Preparation of all news releases, press kits and materials.
• Interface with market planning function.
• Develop "story ideas".
• Press monitoring to identify trends and upcoming opportunities.
• Reporting, recap and measurements of PR activity.